Dell Cameron, writing for Gizmodo:

Internal documents obtained by the Journal now reveal that Facebook formed a special team to study children and ponder ways in which they could be monetized. One such document is said to refer to children between the ages of 10 and 12 (“tweens”) as a “valuable but untapped audience.” Another suggests “leveraging playdates” as means to drive Facebook’s “growth.”

The parallels between Facebook today and tobacco companies fifty years ago are stunning.